My Archives: October 2008
Monday, October 27, 2008
I'm getting started on an exciting book project with two journalist friends, and we're looking for people to interview for our book proposal. We're seeking public relations professionals, entrepreneurs and fellow journalists. Please drop me a note and I can tell you more. I'd rather not post the details here...
Posted by Chris @ 10:57 AM EST [Link]
Wednesday, October 22, 2008
I'm looking for experts who can comment on marketing counterstrikes --- i.e., striking back at a competitor who is taking swipes at your product or service in its advertising (think Apple/Microsoft). I'm also looking for examples of counterstrikes that have worked (and haven't worked) over time.
Posted by Chris @ 10:55 AM EST [Link]
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