My Archives: October 2003

Monday, October 6, 2003

I was surfing this weekend and found a new study on news perceptions. Perhaps not surprisingly, viewers opinions of current issues are shaped in large part by where they get their news. For example, when given the statement "the U.S. has found clear evidence that Saddam Hussein was working closely with al-Qaida", 67% of Fox News viewers surveyed agreed, while on the opposite end, 16% of NPR/PBS viewers agreed with the same statement. (48% of CNN viewers agreed with this statement.) Meanwhile, 33% of Fox News viewers believe the U.S. has found weapons of mass destruction in Iraq; only 11% of people who read the newspaper agree. Access the full study results here.
And if you notice that glossy magazines are toning down their covers lately, you can blame it on the WalMart effect.
Okay. Back to work...

Posted by Chris @ 11:04 AM EST [Link]

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