My Archives: May 2008
Monday, May 12, 2008
I'm seeking entrepreneurs and experts (consultants, professors, etc.) to interview for a story about "green" practices. Please drop me a note if it's up your alley.
I was intrigued by an article in the most recent issue of Fortune about large companies like Lehman Brothers that are hiring their own in-house meteorologists to provide global weather forecasts that their traders rely on to hedge investment risks and make better business decisions. These companies claim long-range weather forecasts are helping the bottom line.
It's got me wondering how weather can impact the everyday business decisions business people are making, and whether more companies, particularly smaller and more financially-vulnerable ones, should start factoring extended weather forecasts into their business forecasting, and how to do it. I'd sure be interested to hear from someone who could tell me more. I think there's a story here; it's just how to frame it for a broad business audience.
In other news, I'm gearing up to revamp my website very soon. It's been a long time coming, but there hasn't been much time between story deadlines, kids and home renovation projects. Stay tuned. Cheers, Chris
Posted by Chris @ 02:34 PM EST [Link]
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